![]() ![]() But the results go beyond that, as for instance the Sci-fi Oscar Nominees tended to have a less positive emotional tone than their Blockbuster siblings. Our analysis of average responses by genre makes it clear that dramas tend of over-index on Sadness and similar reactions. Partly this pattern of associations is to do with genre – Oscars nominees are way more likely to be dramas and that is reflected in our sample of trailers. The association between Blockbusters and positive emotions, and Oscar nominees with sadness, is very clear. The chart below maps different emotional responses, as indicated by facial reactions, to Oscar Nominees, Blockbusters, and all other movie trailers. ![]() In contrast, Oscar Nominees were especially lower on joy and smiles and higher than blockbusters in eliciting brow furrows, especially sadness responses like downturned mouth expressions. Unpacking this further, we found that Blockbusters tend to score higher on metrics such as joy, smiles, sentimentality and surprise, and they scored far lower on indicators of sadness. Not surprisingly, Blockbusters are much more likely to be feelgood movies, judging from their trailers. In fact, they were four times more likely to score above average on positive emotional metrics than negative metrics. In particular, we found that Blockbusters elicited far more positive reactions than Oscar nominees. What is also clear is that the nature of the emotions being evoked tends to be very different between Blockbusters and Oscar Nominees. So, we can make the case that, judging from audience reactions to the trailers at least, that blockbusters get a bit of a bad rap when it comes to emotional power. On our overall measure of engagement (Overall Facial expressiveness while watching), Blockbusters, in fact, did better than Oscar nominees on average. Interested in learning more? Let’s jump right into the data! Deep dive: understanding the dataįirst up, it is clear that it’s not just Oscar Nominees that pack an emotional punch. ![]() We pulled the data from the US market on as many trailers as we could across the Oscar Best Picture nominees, and the top 10 highest grossing movies from the last couple of years, to make some comparisons. Clearly this will not replicate the full emotional journey people take when watching the films – but as a signal regarding the emotional tone of the movies, they provide a pretty good guide. So, we used the results from trailers as proxies for the films. So the Media Analytics team at Affectiva set out to investigate if this is just perception, or if there were typically differences in the emotional signatures of Oscar-nominated films versus, say, US Box Office top performers, that have been tested using our Emotion AI technology.Īt Affectiva, we test a huge amount of content, ranging from full films, episodes and trailers, but we have the most data on these two categories of films from the trailer testing that we do. But it’s also noteworthy because this feels like a different type of film: funny, sci-fi action movies don’t frequently appear on the list of nominees, let alone winners. The stunning Oscars sweep of the fabulous Everything Everywhere All at Once is notable for many things: first Asian woman to win Best Actress, the amazing backstory for Ke Huy Quan’s Best supporting Actor award, and Jamie Lee Curtis finally picking up the Gold Statuette to name but a few. The success of Everything Everywhere may mark an interesting change of tack in the Academy’s choices. New analysis using Affectiva’s Emotion AI technology suggests that’s not true – in fact Blockbusters may pack a bigger emotional punch – albeit, of a different type. It is often assumed that the reason that many blockbusters don’t generally do well at awards ceremonies is that they lack the emotional depth of the ”serious” films that tend to dominate. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |